Privacy Policy
Privacy Policy
Last Updated: 22 May 2026
1. Introduction
Welcome to Personaura ("we", "our", "us").
Personaura (Pty) Ltd is committed to protecting your privacy and ensuring that your personal information is collected, used, stored, and processed responsibly and in accordance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, create an account, make a purchase, subscribe to our marketing communications, or otherwise interact with us.
By using our website, you agree to the practices described in this Privacy Policy.
2. Information We Collect
We may collect the following personal information:
Information You Provide
When you create an account, place an order, leave a review, or contact us, we may collect:
- Full name
- Email address
- Phone number
- Billing address
- Delivery address
- Account login details
- Order history
- Product reviews and comments
- Any information you voluntarily provide when contacting us
Automatically Collected Information
When you visit our website, certain information may be collected automatically through cookies and similar technologies, including:
- IP address
- Browser type
- Device information
- Pages viewed
- Website usage information
- Referral sources
- Shopping behaviour on our website
3. How We Use Your Information
We use your information to:
- Process and fulfil orders
- Create and manage customer accounts
- Deliver purchased products
- Provide customer support
- Process payments
- Communicate order updates
- Improve our products and services
- Respond to enquiries and feedback
- Detect fraud and enhance website security
- Comply with legal obligations
- Send newsletters and promotional communications where you have consented to receive them
4. Marketing Communications
If you subscribe to our newsletter or promotional communications, we may send you updates about:
- New products
- Product launches
- Promotions
- Events
- Special offers
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us directly.
5. Payment Processing
Payments made through our website are processed securely by trusted third-party payment providers, including:
- PayFast
- Yoco
Personaura does not store your full payment card information.
Payment providers process your information according to their own privacy policies and security standards.
6. Shipping and Delivery Partners
To fulfil and deliver orders, we may share necessary information such as your name, contact number, and delivery address with our shipping and logistics provider: Bob Go
Information shared is limited to what is reasonably necessary to complete delivery services.
7. Reviews and User Content
Customers may leave reviews, comments, and feedback on our website.
By submitting reviews or comments, you understand that the information you choose to make public may be visible to other website visitors.
We reserve the right to moderate, edit, or remove content that violates our Terms and Conditions.
8. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Remember user preferences
- Improve website functionality
- Analyse website traffic
- Enhance user experience
- Measure marketing effectiveness
Some cookies may be provided through Shopify and related analytics services.
You may disable cookies through your browser settings, although doing so may affect certain website features.
9. Third-Party Service Providers
We may share information with trusted third parties that help us operate our business, including:
- Shopify (website and store platform)
- Payment providers
- Shipping and logistics providers
- Marketing and email service providers
- Analytics and website performance providers
These service providers may only use your information for purposes related to the services they provide to us.
10. Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Loss
- Misuse
- Unauthorised access
- Unauthorised disclosure
- Alteration
- Destruction
However, no internet-based service can guarantee complete security.
11. Children's Privacy
Our products and website are available to users of all ages.
Where a user is under the age at which they can legally consent under applicable law, parental or guardian involvement may be required.
We do not knowingly collect personal information from children in a manner that violates applicable law.
12. Retention of Information
We retain personal information only for as long as reasonably necessary to:
- Fulfil orders
- Provide services
- Meet legal obligations
- Resolve disputes
- Enforce agreements
When information is no longer required, it will be securely deleted or anonymised where appropriate.
13. Your Rights Under POPIA
Subject to applicable law, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of information where legally permissible
- Object to certain processing activities
- Withdraw consent for marketing communications
To exercise any of these rights, please contact us using the details below.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date. Continued use of the website after changes are posted constitutes acceptance of the updated policy.
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Personaura (Pty) Ltd